Evolve
A platform to aid Evolve's Consultants in building carts for their clients to buy beauty products.
Domain
Direct Selling (B2C) ā Personal Care
TEAM
1 Senior Product Designer (Me) + 2 Product Designers
Timeline
3 months (Junā24 - Augā24)
STATUS
Proof of Concept (POC)
UNDERTAKEN AT
Mindstix Software Labs
Overview
Evolve is a multinational corporation in the direct sales industry. Among its well-known brands are Luxe, Glow, and Zen. Each brand typically caters to different market segments, offering a diverse range of products that include cosmetics, skincare, fragrances, and accessories.
At the core of Evolveās missions lies a deep commitment to the empowerment of women and their development.
what triggered this
Evolve wanted to move from a make-do Android platform to a resourceful AI-powered tool to elevate their Beauty Consultant's performance, earnings, and while cementing Evolve's position as a leader in womenās empowerment, entrepreneurship, and beauty through authentic, resonant storytelling.
Persona
Who are 'Beauty Consultants'?
'Beauty Consultants' are independent distributors who promote and sell Evolve's products.
These consultants earn commissions and bonuses based on their sales volume.
They also often work on a flexible schedule to sell products and earn through participation in multiple campaigns throughout the year. Each campaign has a different ongoing offers or promotions.
Their role includes promoting offers and building strong, lasting, client relationships.
FEATURE 1/3
Reinventing the consultant experience by integrating AIā§ into note keeping.
By integrating AI into note keeping, we empower consultants with smart tools to remember key client details and strengthen relationships beyond the initial sale.
This approach encourages consultants to share relevant client information with Evolve, turning everyday follow-ups into meaningful, genuine connections, ultimately reinventing the consultant experience through thoughtful, personalized communication.
Why this feature?
Revenue Growth
Consistent ordering and sales from existing consultants significantly drive revenue growth.
By maintaining a strong relationship with consultants, the business can capitalize on their established customer base, resulting in steady and predictable revenue streams.
Lower Acquisition Costs
Retaining current consultants is significantly more cost-effective than acquiring new ones.
Investing in retention strategies reduces the need for constant recruitment efforts and lowers marketing costs, providing greater long-term financial efficiency.
Client Loyalty
Consultants who stay with the company often develop loyal client relationships.
These loyal customers are more likely to make repeat purchases, ensuring a stable and ongoing flow of business that contributes to sustained revenue.
Market Leadership
A large and loyal consultant network strengthens Evolve's market position, helping it emerge as an industry leader.
This strong presence allows the company to command a greater share of the market, outpacing competitors by leveraging its established, trusted consultant base.
FEATURE 2/3
Revolutionizing consultant CRM by providing a single pane of glass.
Seamless management of client relationships was aimed to enhance consultant retention and consistency by addressing key challenges, such as meeting minimum order thresholds and sustaining a steady client base across campaigns.
The focus was also on developing strategies to boost engagement, provide ongoing support, and equip consultants with the tools and training necessary to grow and solidify their client base.
The desired outcome was to increase their lifetime value, foster long-term stability in order volumes, and ultimately reduce attrition and churn.
Why this feature?
Alongside foundational elements such as revenue growth and client loyalty established by the previous feature, this one also emphasizes deeper brand advocacy, personalized experiences, and the power of word-of-mouth referralsātogether, advancing both client satisfaction and long-term business impact.
Improved Brand Reputation
Satisfied clients are more likely to become enthusiastic advocates for the brand. When clients have positive experiences with the products and services offered.
Word-of-Mouth Referrals
Happy clients often share their positive experiences with others, leading to valuable word-of-mouth referrals.
Personalized Experience
Clients who feel understood and valued are more likely to have higher levels of satisfaction.
FEATURE 3/3
Redefining the journey to becoming a beauty expert.
This initiative focuses on creating a personalized learning journey for consultants, reinforcing their skills, spark curiosity, and encourage hands-on application through motivating prompts.
By offering flexible, engaging modules with clear milestones and growth paths, consultants are empowered not just to improve, but to master the craft of being a beauty expert.
Why this feature?
Building Credibility
Consultants who possess in-depth product knowledge are better equipped to confidently address client questions and concerns.
By providing clear and accurate information, they establish trust and credibility, positioning themselves as reliable experts that clients can turn to for advice and solutions.
Building Client Confidence
Providing accurate, evidence-based product claims fosters a sense of trust in the brand's integrity.
Clients are more likely to have confidence in the brand and its offerings when Consultants offer transparent, well-substantiated information, which, in turn, boosts their willingness to engage with and purchase from the brand.
Increasing Client Satisfaction
When clients receive products that address their specific needs and concerns, they are more likely to experience satisfaction with their purchases.
Learnings
Key takeaways.
One of the most exciting aspects of our project was brainstorming innovative ideas and developing disruptive concepts for Evolve's executives. Through our ideation process, we explored future possibilities, expanding the functionality of their application to better support Beauty Consultants.
Additionally, we crafted an impactful awareness strategy to elevate Evolve's brand visibility, emphasizing their commitment to women's empowerment, entrepreneurship. Regular feedback was key in keeping us aligned, ensuring the final product was not only innovative but also closely aligned with the needs of both the Consultants and the brandās vision.