just for men
A redesign of the website for Just For Menās products and their expertise.
Domain
E-commerce (D2C) ā Personal Care
TEAM
1 Product Designer (Me) + 1 Product Designer
Timeline
3 months (Febā22 - Aprā22)
STATUS
Deployed ā www.justformen.com
UNDERTAKEN AT
Mindstix Software Labs
Overview
Just For Men is a menās care brand focusing on hair color, beard care, and hair re-growth designed for and marketed to men. The company also holds a wide range of shades as well as innovative patented products under their belt.
CONTEXT
Why a re-design?
For Just For Men, the website redesign was driven by a need to simplify and elevate the product discovery experience through clear, educational guidance.
While traditionally focused on men aged 40 to 60, emerging trends showed that younger consumers experiencing premature gray hair and were increasingly seeking advanced solutions to address their needs quickly and confidently.
Recognizing this shift, the redesign not only organized information for the core audience but also appealed to a broader, evolving customer base.
Big Wins ~ Key Performance Metrics
20% Increased
young consumers
30% Improved engagement
Persona
Who are we doing this for?
42 year old Simmons,
āI need to know if the product will produce the right shade of color for me.ā
50 year old Jerome
āI am confused about what to pick since I donāt see any significant difference between the products.ā
32 year old Robert
āI want to get recommended products that suits my hair type.ā
Research
Areas of improvement.
Conducted a comprehensive analysis of industry benchmarks adopted by leading brands in the self-care product space, examining best practices in digital engagement, product discovery, and customer education.
This process revealed key differentiators and innovative features that resonate with target audiences, allowing the identification of untapped opportunities for enhancing the Just For Men website experience.
As a result, actionable insights were uncovered to inform strategic improvements, ensuring the platform remains competitive and better serves evolving consumer needs.
FEATURE 1
Tabs & Pills Quick Filters
Intuitive tabs representing overarching categories and pills offering granular filtering within each category, users can swiftly explore and locate specific content without unnecessary steps.
The clear visual hierarchy only saves users time but also encourages exploration, making the website more user-friendly and satisfying overall.
FEATURE 2
Virtual Try-On
A valuable tool for users, revolutionizing the online shopping experience by enabling them to virtually try on products before making a purchase.
The Virtual Try-On not only reduces the uncertainty associated with online shopping but also minimizes the likelihood of returns, ultimately fostering a more satisfying and informed user experience.
FEATURE 3
Redefining the journey to becoming a beauty expert.
This initiative focuses on creating a personalized learning journey for consultants, reinforcing their skills, spark curiosity, and encourage hands-on application through motivating prompts.
By offering flexible, engaging modules with clear milestones and growth paths, consultants are empowered not just to improve, but to master the craft of being a beauty expert.
Provide users game changing virtual tools to ease online purchase.
To let users leverage online information to purchase
in-store.
Learnings
Key takeaways.
This project started as a simple redesign of the existing website, but that didnāt stop us from bringing the art-of-possible to the table.
The recent trends in e-commerce coupled with the latest innovation that Just For Men products contained gave us a lot of resources to work with. This not only helped us play within the borders set by design guidelines but also helped us get the most out of it. This is one of my favorite projects, where I got to work on this from 0 to 1.